ICESAP Events

Annual Conference

The 4th annual Incentive, Conference & Event Society Asia Pacific (ICESAP) conference attracts high-value corporate clients, agency leaders and many of our industry partners including hotel and venue companies & destination marketers to discuss the latest trends and challenges influencing the Incentive, Conference & Event business across Asia Pacific.

Taking place in Shanghai – one of Asia’s most important commercial hubs and home to hundreds of Incentive, Conference & Event customers, agencies and suppliers. 2017’s action packed conference opens with the Leaders’ Forums run by our industry’s leading thought leaders and ends with the evening Welcome Reception. This is followed by a day of Plenary Sessions, Keynote Presentations, ICESAP Gala Dinner and finishing with a morning of Educational & Practical Workshops.

亚太会奖及活动年会(ICESAP)汇集领先的企业买家,会展活动公司,酒店,旅游局,旅游公司和行业供应商,共同讨论面临的最新挑战,分享专业见解和影响亚太地区会奖活动产业的新产品。



Online Registration

ICESAP Members

Please log in to enjoy reduced Conference Registration Fees login to register

Non-Members

register now

Alternatively, download the Delegate Registration Form and send the completed form to Philip Pang, Marketing and Membership Manager, philip.pang@icesap.org to register as a delegate

Conference Speakers

Jack Yao

Secretary General
CCPIT Commercial Sub-council

Dr. Sun Weijia

Director General
Counsellors’ Office of the State Council

Georgie Farmer

Group Manager, Global Travel, Meetings/Events
Microsoft

Justine Zhou

China Meetings Lead, Strategic Sourcing and Enterprise Services
MSD

Jason Yin

Director and General Manager
Ergo-China Life Insurance

Aileen London

Senior Manager, Global Meeting Services
Oracle

Lars Bratsberg

Industry Leader, Agency,
Google

Bert Li

Associate Director of Event Production
Amway China

Albert Cao

Vice President/Shanghai General Manager
AcrossChina Communication

Albert Guo

President
Bravolinks Integrated Marketing

Vivian Chai

Senior Manager, Global Procurement,
Lenovo Group

Julien Delerue

General Manager
1000Meetings

Selina Chavry

Global Managing Director
Pacific World

Bobby Ong

Vice President Sales, Distribution,
Marketing and Loyalty
Greater China

Robin Lokerman

Group President
MCI

Stephen Ho

Chief Executive Officer, Greater China
Marriott International

Nigel Gaunt

President
ICESAP

David Litteken

Vice President, Asia Pacific Region
BI Worldwide

Carol Chung

Vice President, Global Sales, Greater China
Marriott International

Erica Hegarty

Head of Sales, Asia Pacific
Pacific World

Alicia Yao

Managing Director
IME Consulting

Sam Stephens

Chief Executive Officer
Clean the World Foundation

Antoine Gouin

Managing Director
Auditoire Greater China

Alison Taylor

Senior Vice President of Global Sales and Distribution
American Airlines

Jun Gonzales

Vice President, Managing Director
George P. Johnson

Oscar Cerezales

Chief Operating Officer, Asia Pacific
MCI Group

Rona Morgan

Managing Director Asia
International Association of Privacy Professionals

Violet Wang

Destination Manager
Pacific World Shanghai

Isabelle Hajjar

General Counsel, Compliance and Data Privacy Officer,
Pivot88

Megan Harris

Corporate Trainer and Head, Sales and Marketing
William Angliss Institute

Kevin Teng

Executive Director - Sustainability
Marina Bay Sands

Michelle Crowley

Senior Director, Global Strategy
PCMA

Sherrif Karamat

Chief Operating Officer
PCMA



Stay tuned for more details

Conference Programme

09:00 – 14:00 Registration and Coffee
14:00 – 16:00 Leaders’ Forums

The Leaders’ Forums will be run by our industry’s leading thought leaders from Client side, Agency side, and Partner/Supplier side. They will be run simultaneously and under Chatham House rules.

A) Leaders’ Forum – Corporate Delegates
Moderators: Aileen London, Senior Manager, Global Meeting Services, Oracle
Georgie Farmer, Group Manager, Global Travel, Meetings/Events, Microsoft
Bert Li, Associate Director of Event Production, Amway China
Vivian Chai, Senior Manager, Global Procurement, Lenovo Group

This session is a closed session, only corporate delegates will be admitted.


B) Leaders’ Forum – Agency Delegates
Moderators: Selina Chavry, Global Managing Director, Pacific World
David Litteken, Vice President, Asia Pacific Region, BI Worldwide
Oscar Cerezales, Chief Operating Officer, Asia Pacific, MCI
Albert Cao, Vice President/Shanghai General Manager, AcrossChina Communication
Albert Guo, President, Bravolinks Integrated Marketing

This session is a closed session, only agency delegates will be admitted


C) Leaders’ Forum – Partner Delegates
Moderators: Carol Chung, Vice President, Global Sales, Greater China, Marriott International
Bobby Ong, Vice President, Sales, Distribution, Marketing & Loyalty, AccorHotels

This session is a closed session, only partner delegates will be admitted.

16:00 - 17:00 Networking and Feedback

The Leaders' Forums will conclude with a joint session where the moderators will bring to the combined group the findings of their sessions and seek agreement by popular vote on an implementation plan or further investigation steps required.

18:30 – 20:30 Welcome Cocktail Reception

Meet and network with some of APACs most prominent agencies, clients and suppliers.

08:00– 09:00 Registration & Networking

Morning Sessions:

09:00 – 09:05 M.C. Opening
09:05 – 09:10 President & Regional VP Welcome

Nigel Gaunt, President, ICESAP
Alicia Yao, Regional Vice President, ICESAP

09:10 – 09:15 Opening Welcome - People's Republic of China

Dr. Sun Weijia, Director General, Counsellors’ Office of the State Council

09:15 – 09:20 Opening Remarks - Marriott International

Stephen Ho, Chief Executive Officer, Greater China, Marriott International

09:20 – 09:25 Opening Remarks - China MICE Committee

Albert Guo, President, Bravolinks Integrated Marketing

09:25 – 10:10 Keynote Address: Make the “Belt and Road” a Route to Global Tourism and MICE Prosperity

Dr. Sun Weijia, Director General, Counsellors’ Office of the State Council

10:10 – 11:00 Straight from the Customer - China Market Opportunities

Panelists
Vivian Chai
, Senior Manager, Global Procurement, Lenovo Group
Jason Yin, Director and General Manager, Ergo-China Life Insurance
Justine Zhou, Associate Director, Meeting Services China, Merck
Bert Li, Associate Director of Event Production, Amway China

Moderated by:
Julien Delerue, General Manager, 1000Meetings
The Chinese market is constantly changing, with growing audiences, new regulations and expanding communication channels. Hear from the local corporate executives the opportunities they see and what is happening in their sector.

11:00 – 11:30 Networking and Morning Refreshments
11:30 – 12:15 Data Privacy and Protection

Isabelle Hajjar, General Counsel, Compliance and Data Privacy Officer, Pivot88
Rona Morgan, Managing Director, International Association of Privacy Professionals
Geff Brown, Associate General Counsel, Microsoft
The new GDPR data regulations will be enacted in May 2018 to protect from privacy and data breaches. Any organisation that holds data of European customer are subject to these regulations. Learn what you should do and how your organisation can be compliant. Hear tips from data intelligence and risk management professionals on how to ensure your participant data is protected so you're not tomorrow's headline.

12:15 – 12:45 Skills of the Future - Professional Development Needed Today

Megan Harris, Corporate Trainer and Head, Sales and Marketing, William Angliss Institute
Jack Yao, Secretary General, CCPIT Commercial Sub-council CCOIC Commercial Chamber of Commerce

Moderated by:
Michelle Crowley,
Senior Director, Global Strategy, PCMA
Organizations are not preparing their staff with the skills needed for the future. Hear from training professionals how to advance your teams and position your business for success.

12:45 – 13:45 Networking Lunch

Afternoon Sessions:

13:45 – 13:50 M.C. Remarks
13:50 – 14:30 Environmental Sustainability - What's New, What's Next?

Panelists
Sam Stephens
, Executive Director / Chief Executive, Clean the World
Alison Taylor, Senior Vice President of Global Sales and Distribution, American Airlines
Kevin Teng, Executive Director - Sustainability, Marina Bay Sands

Moderated by:
Robin Lokerman,
Group President, MCI
Business events produce an incredible amount of waste that could be mitigated with simple steps. Hear from key stakeholders in the industry on how your events can be more enviromentally friendly and where the sustainbility movement is going.

14:30 – 15:15 Enhancing Brand Experience: Using Virtual & Augmented Reality

Lars Bratsberg, Industry Leader, Agency, Google
Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Lars Bratsberg, industry leader at Google, will share the immersive power of this digital technology and how to best integrate it into your event.

15:15 – 15:45 Networking & Afternoon Refreshments
15:45 – 16:15 Keynote Address – The Power of Partnerships
16:15 – 17:00 Future Focused - What's To Come

Oscar Cerezales, Chief Operating Officer, Asia Pacific, MCI
Sheriff Karamat, Chief Operating Officer, PCMA
Nigel Gaunt, President, ICESAP
The industry is rapidly changing. Hear bold predictions from ICESAP PCMA leadership of what is to come and gain insights on where the industry is going.

17:00 – 19:00 The Time is Yours!
19:00 – 19:30 Cocktails and Networking

ICESAP welcomes all guests to network and relax ahead of the Gala Dinner.

19:30 – 22:30 Gala Dinner

A celebration dinner at the W Shanghai – The Bund. An elegant evening of fine food, great entertainment and a chance to network and celebrate our member fellowship and ICESAP achievements in style. This will be followed by an after-party.

There will be three practical and educational workshops led by three global agencies. Delegates will be divided into groups and will each be able to attend all three workshops.

Innovation Workshop Topics:

Topic #1 : I Never Thought Of That

Antoine Gouin, Managing Director, Auditoire Greater China

No matter how exceptional the food, breathtaking the performance or inspirational the keynote, it can still be a challenge to make your event a real experience. The workshop aims to explore and look at the event from an experiential perspective. The session will be interactive and case based.


Topic #2 : Going Beyond The Event Brief

A case of integrated marketing services

Jun Gonzales, Vice President and General Manager, George P. Johnson

Everyday, event marketers face the challenge of responding to various event briefs, giving each one a new twist to satisfy the requirements of the clients. However, how much dances, songs, projection mappings, and fireworks can we give to create a so-called “big bang” for our clients? And is this what they really need to create a lasting impression of their brand?

In this session, we shall attempt to deconstruct a brief and get into the mind of the brand, find what it needs, what it wants, instead of limiting ourselves to satisfy the owners of the brand. No, we are not going to be introducing another marketing technique as we already have too much of these. Instead, we shall use one specific successful case to demonstrate how much more event marketers can bring life to a brand by tearing apart the client brief, and using existing marketing tools to achieve a maximum effect.


Topic #3 : China Destination Management Innovation

Erica Hegarty, Head of Sales, Asia Pacific, Pacific World
Violet Wang, Destination Manager, Shanghai, Pacific World

Sharing the evolution of China DMCs from the past to the present, the workshop will lead the conversation towards the future of destination services in terms of innovation on meetings & event technology, expectations and market trends. The session will share what meeting planners and delegates coming to China should expect especially when they are not familiar with the destination.


Timetable for Workshops:

08:30 – 09:00 Registration and Coffee
09:00 – 10:00 3x Innovation workshops – Cycle A
10:00 – 11:00 3x Innovation workshops – Cycle B
11:00 – 11:30 Networking and Refreshments
11:30 – 12:30 3x Innovation workshops – Cycle C


China Marketplace:

12:30 – 14:30 Networking Lunch with China Buyers
14:30 onwards Departures

Conference Registration Fees

Members US$
Registration Fees
Corporate Delegate
(includes delegates who are Corporate Buyers and in-house Incentive, Conference or Event planners)
250.00
Agency Delegate
(delegates from Intermediary Agencies)
650.00
Partner Delegate
(includes delegates in hotels, tourism & convention bureaus, DMCs, venues, airlines and others working for suppliers of goods and services)
1000.00
Non-Members US$
Registration Fees
Corporate Delegate
(includes delegates who are Corporate Buyers and in-house Incentive, Conference or Event planners)
450.00
Agency Delegate
(delegates from Intermediary Agencies)
850.00
Partner Delegate
(includes delegates in hotels, tourism & convention bureaus, DMCs, venues, airlines and others working for suppliers of goods and services)
1200.00


Online Registration

ICESAP Members

Please log in to enjoy reduced Conference Registration Fees login to register

Non-Members

register now

Alternatively, download the Delegate Registration Form and send the completed form to Philip Pang, Marketing and Membership Manager, philip.pang@icesap.org to register as a delegate



Venue

Special room rates have been secured by ICESAP for registered delegates.
Book your accommodation here



Discounted fares have been secured by ICESAP for registered delegates.
Contact secretariat@icesap.org for more information


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