A catalyst for creating meaningful business connections, the 2018 PCMA-ICESAP Annual Conference delivers both an effective networking and educational experience to empower participants to elevate their performance, strengthen their community and make each moment count at their next event.


Creating meaningful relationships through memorable experiences.


Delivering the education and resources you need to capture their hearts, stimulate their minds and exceed their expectations in unexpected ways, this three-day program is designed to help you navigate digital distractions and achieve success in today’s rapidly evolving world.

You get access to inspirational, informative speakers and immersive learning formats with immediate takeaways on experience design, technology, and marketing education.

Don’t miss this opportunity to connect with other MICE professionals who, like you, strive to share their company’s vision and value proposition by designing meaningful, memorable brand experiences.

Join the leaders of the business events industry to gain insights into:

  • How to design each participant interaction with an intentional purpose and desired outcome
  • How to elevate your brand to appeal to both your participant’s conscious and subconscious
  • How to create lasting impressions that go beyond the event with continued engagement throughout the year
Save the date and stay tuned for more information.

2017 Past Conference Speakers

Jack Yao

Secretary General
CCPIT Commercial Sub-council

Dr. Sun Weijia

Director General
Counsellors’ Office of the State Council

Georgie Farmer

Group Manager, Global Travel, Meetings/Events

Justine Zhou

China Meetings Lead, Strategic Sourcing and Enterprise Services

Jason Yin

Director and General Manager
Ergo-China Life Insurance

Aileen London

Senior Manager, Global Meeting Services

Lars Bratsberg

Industry Leader, Agency,

Bert Li

Associate Director of Event Production
Amway China

Albert Cao

Vice President/Shanghai General Manager
AcrossChina Communication

Albert Guo

Bravolinks Integrated Marketing

Vivian Chai

Senior Manager, Global Procurement,
Lenovo Group

Julien Delerue

General Manager

Selina Chavry

Global Managing Director
Pacific World

Bobby Ong

Vice President Sales, Distribution,
Marketing and Loyalty
Greater China

Robin Lokerman

Group President

Stephen Ho

Chief Executive Officer, Greater China
Marriott International

Nigel Gaunt


David Litteken

Vice President, Asia Pacific Region
BI Worldwide

Carol Chung

Vice President, Global Sales, Greater China
Marriott International

Erica Hegarty

Head of Sales, Asia Pacific
Pacific World

Alicia Yao

Managing Director
IME Consulting

Sam Stephens

Chief Executive Officer
Clean the World Foundation

Antoine Gouin

Managing Director
Auditoire Greater Chin

Alison Taylor

Senior Vice President of Global Sales and Distribution
American Airlines

Jun Gonzales

Vice President, Managing Director
George P. Johnson

Oscar Cerezales

Chief Operating Officer, Asia Pacific
MCI Group

Rona Morgan

Managing Director Asia
International Association of Privacy Professionals

Violet Wang

Destination Manager
Pacific World Shanghai

Isabelle Hajjar

General Counsel, Compliance and Data Privacy Officer,

Megan Harris

Corporate Trainer and Head, Sales and Marketing
William Angliss Institute

Kevin Teng

Executive Director – Sustainability
Marina Bay Sands

Michelle Crowley

Senior Director, Global Strategy

Sherrif Karamat

Chief Operating Officer

Geff Brown

Associate General Counsel

2017 Conference Programme

09:00 – 14:00 Registration and Coffee

14:00 – 16:00 Leaders' Forums

The Leaders' Forums will be run by our industry's leading thought leaders from Client side, Agency side, and Partner/Supplier side. They will be run simultaneously and under Chatham House rules.

A) Leaders' Forum – Corporate Delegates

Moderators: Aileen London, Senior Manager, Global Meeting Services, Oracle Georgie Farmer, Group Manager, Global Travel, Meetings/Events, Microsoft Bert Li, Associate Director of Event Production, Amway China Vivian Chai, Senior Manager, Global Procurement, Lenovo Group This session is a closed session, only corporate delegates will be admitted.

B) Leaders' Forum – Agency Delegates

Moderators: Selina Chavry, Global Managing Director, Pacific World David Litteken, Vice President, Asia Pacific Region, BI Worldwide Oscar Cerezales, Chief Operating Officer, Asia Pacific, MCI Albert Cao, Vice President/Shanghai General Manager, AcrossChina Communication Albert Lee, Executive Director, Overseas Business Development, CYTS-Linkage Public Relations Consulting This session is a closed session, only agency delegates will be admitted

C) Leaders' Forum – Partner Delegates

Moderators: Carol Chung, Vice President, Global Sales, Greater China, Marriott International Bobby Ong, Vice President, Sales, Distribution, Marketing & Loyalty, AccorHotels Joyce Weir, National Business Development Manager, Hawaiian Airlines This session is a closed session, only partner delegates will be admitted.

16:00 - 17:00 Networking and Feedback

The Leaders' Forums will conclude with a joint session where the moderators will bring to the combined group the findings of their sessions and seek agreement by popular vote on an implementation plan or further investigation steps required.

18:30 – 20:30 Welcome Cocktail Reception

Meet and network with some of APACs most prominent agencies, clients and suppliers.

08:00– 09:00 Registration & Networking

Morning Sessions:

09:00 – 09:05 M.C. Opening

09:05 – 09:10 President & Regional VP Welcome

Nigel Gaunt, President, ICESAP
Alicia Yao, Regional Vice President, ICESAP

09:10 – 09:15 Opening Welcome - People's Republic of China

Dr. Sun Weijia, Director General, Counsellors' Office of the State Council

09:15 – 09:20 Opening Remarks - Marriott International & W Shanghai - The Bund

Christian Humbert, General Manager, W Shanghai - The Bund

09:20 – 09:25 Opening Remarks - China MICE Committee

Albert Guo, President, Bravolinks Integrated Marketing

09:25 – 10:10 Keynote Address: Make the "Belt and Road" a Route to Global Tourism and MICE Prosperity

Dr. Sun Weijia, Director General, Counsellors' Office of the State Council

10:10 – 11:00 Straight from the Customer - China Market Opportunities

Vivian Chai, Senior Manager, Global Procurement, Lenovo Group
Jason Yin, Director and General Manager, Ergo-China Life Insurance
Justine Zhou, Associate Director, Meeting Services China, Merck
Bert Li, Associate Director of Event Production, Amway China

Moderated by:
Julien Delerue, General Manager, 1000Meetings

The Chinese market is constantly changing, with growing audiences, new regulations and expanding communication channels. Hear from the local corporate executives the opportunities they see and what is happening in their sector.

11:00 – 11:30 Networking and Morning Refreshments

11:30 – 12:15 Data Privacy and Protection

Isabelle Hajjar, General Counsel, Compliance and Data Privacy Officer, Pivot88
Rona Morgan, Managing Director, International Association of Privacy Professionals
Geff Brown, Associate General Counsel, Microsoft

The new GDPR data regulations will be enacted in May 2018 to protect from privacy and data breaches. Any organisation that holds data of European customer are subject to these regulations. Learn what you should do and how your organisation can be compliant. Hear tips from data intelligence and risk management professionals on how to ensure your participant data is protected so you're not tomorrow's headline.

12:15 – 12:45 Skills of the Future - Professional Development Needed Today

Megan Harris, Corporate Trainer and Head, Sales and Marketing, William Angliss Institute
Jack Yao, Secretary General, CCPIT Commercial Sub-council CCOIC Commercial Chamber of Commerce

Moderated by:
Michelle Crowley, Senior Director, Global Strategy, PCMA

Organizations are not preparing their staff with the skills needed for the future. Hear from training professionals how to advance your teams and position your business for success.

12:45 – 13:45 Networking Lunch

Afternoon Sessions:

13:45 – 13:50 M.C. Remarks

13:50 – 14:30 Environmental Sustainability - What's New, What's Next?

Sam Stephens, Executive Director / Chief Executive, Clean the World
Alison Taylor, Senior Vice President of Global Sales and Distribution, American Airlines
Kevin Teng, Executive Director - Sustainability, Marina Bay Sands

Moderated by:
Robin Lokerman, Group President, MCI

Business events produce an incredible amount of waste that could be mitigated with simple steps. Hear from key stakeholders in the industry on how your events can be more enviromentally friendly and where the sustainbility movement is going.

14:30 – 15:15 Enhancing Brand Experience: Using Virtual & Augmented Reality

Lars Bratsberg, Industry Leader, Agency, Google

Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Lars Bratsberg, industry leader at Google, will share the immersive power of this digital technology and how to best integrate it into your event.

15:15 – 15:45 Networking & Afternoon Refreshments

15:45 – 16:15 The Power of Partnerships

Stephen Ho, Chief Executive Officer, Greater China, Marriott International
Selina Chavry, Global Managing Director, Pacific World

Moderated by:
Sherrif Karamat, Chief Operating Officer, PCMA

16:15 – 17:00 Future Focused - What's To Come

Oscar Cerezales, Chief Operating Officer, Asia Pacific, MCI
Sherrif Karamat, Chief Operating Officer, PCMA
Nigel Gaunt, President, ICESAP

The industry is rapidly changing. Hear bold predictions from ICESAP PCMA leadership of what is to come and gain insights on where the industry is going.

17:00 – 19:00 The Time is Yours!

19:00 – 19:30 Cocktails and Networking

ICESAP welcomes all guests to network and relax ahead of the Gala Dinner.

19:30 – 22:30 Gala Dinner

A celebration dinner at the W Shanghai – The Bund. An elegant evening of fine food, great entertainment and a chance to network and celebrate our member fellowship and ICESAP achievements in style. This will be followed by an after-party.

<p>There will be three practical and educational workshops led by three global agencies. Delegates will be divided into groups and will each be able to attend all three workshops.</p>
<p><strong>Innovation Workshop Topics:</strong></p>
<h3>Topic #1 : I Never Thought Of That</h3>
<p><strong>Antoine Gouin</strong>, Managing Director, <strong><em>Auditoire Greater China</em></strong></p>
<p>No matter how exceptional the food, breathtaking the performance or inspirational the keynote, it can still be a challenge to make your event a real experience. The workshop aims to explore and look at the event from an experiential perspective. The session will be interactive and case based.</p>
<h3>Topic #2 : Going Beyond The Event Brief</h3>
<p>A case of integrated marketing services</p>
<p><strong>Jun Gonzales</strong>, Vice President and Managing Director, <strong><em>George P. Johnson</em></strong></p>
<p>Everyday, event marketers face the challenge of responding to various event briefs, giving each one a new twist to satisfy the requirements of the clients. However, how much dances, songs, projection mappings, and fireworks can we give to create a so-called “big bang” for our clients? And is this what they really need to create a lasting impression of their brand?</p>
<p>In this session, we shall attempt to deconstruct a brief and get into the mind of the brand, find what it needs, what it wants, instead of limiting ourselves to satisfy the owners of the brand. No, we are not going to be introducing another marketing technique as we already have too much of these. Instead, we shall use one specific successful case to demonstrate how much more event marketers can bring life to a brand by tearing apart the client brief, and using existing marketing tools to achieve a maximum effect.</p>
<h3>Topic #3 : China Destination Management Innovation</h3>
<p><strong>Erica Hegarty</strong>, Head of Sales, Asia Pacific, <strong><em>Pacific World</em></strong><br /> <strong>Violet Wang</strong>, Destination Manager, Shanghai, Pacific World</p>
<p>Sharing the evolution of China DMCs from the past to the present, the workshop will lead the conversation towards the future of destination services in terms of innovation on meetings &amp; event technology, expectations and market trends. The session will share what meeting planners and delegates coming to China should expect especially when they are not familiar with the destination.</p>
<p>Timetable for Workshops:</p>
<h3>08:30 – 09:00 Registration and Coffee</h3>
<h3>09:00 – 10:00 3x Innovation workshops – Cycle A</h3>
<h3>10:00 – 10:15 Networking and Refreshments</h3>
<h3>10:15 – 11:15 3x Innovation workshops – Cycle B</h3>
<h3>11:15 – 11:30 Networking and Refreshments</h3>
<h3>11:30 – 12:30 3x Innovation workshops – Cycle C</h3>
<h3>12:30 onwards Departures</h3>

2017 Sponsors

2017 Supporting Organisations

2017 Media Partners

2017 Event Photos

Have a question?

jlukaszewicz@pcma.orgAnnual Conference